How did Yahoo! Movies take on their #1 competitor when that competitor was IMDB? The answer lay in creating a theatrical experience online. By using cinematic, immersive imagery and simplifying the organizing principle around "Go See It", the site created value for passionate movie fans.
In 2007, the Summer Movie Guide drove 18 million video streams in its first month and over 50 million page views.
Design Manager, Sr. User Experience Designer
• Yahoo! Movies • Summer Movie Guide • Showtimes & Tickets Map App