In 2004, I helped redefine Technicolor's online business by centralizing and automating all ordering, warehousing, approving and shipping of merchandise nationwide. 

I interviewed customers, identifying points of pain in Technicolor's operations. Prototyping different solutions, I helped management conceptualize a new organization structure around online efficiency and customer retention. 

The final application exceeded customer expectations and paid for itself in less than four months through efficiencies gained online.

Manager User Experience, Lead UX Designer, Information Architect

• B2B ordering and fulfillment desktop application