ea.com/cgc

In 2008, most Nintendo DS and Wii games were designed for boys. By observing tween girls, EA had the idea to create a safe space where girls could play, craft, get inspired and contribute to a larger community. I helped flush out the Charm Girls concept, both in-game and online, where girls earned "charms" by playing games, making fashions, exploring levels and interacting with other girls in a safe environment.  

Lead UX Designer, Information Architect

• Charm Girls Club Online Experience