Amgen

Amgen wanted to reinvent their brand but their science was changing. Working with Amgen.com stakeholders and the Genex creative team, I led the digital experience strategy which uncovered new insights and resulted in a radically different vision - to bring Amgen science to life.

In 2005, our website design became the basis for Amgen's global branding initiative and our page templates were used internationally.

Manager User Experience, Lead UX Designer, Information Architect

• Website • CMS Architecture